Thursday, January 04, 2007

EVOO: What next?

Happy new year!

I couldn't help but comment on this new expression that is supposedly going to be included in new dictionaries. What is going on with our language?

Evoo: it sounds like voodoo but it is just the latest Rachael Ray-ism. Ray, the ubiquitous TV 'chef', says that it just took her too long to say extra virgin olive oil over and over on her show, so she came up with this expression. Slow down, Rachael! I know we can't always take the time to cook an elaborate meal that takes more than 30-minutes but slowing down is generally good. It gives you time to stop and smell the evoo before you toss it into the pan.

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